Our Story

Allow us to introduce you to LUVV FITS Protein Bars, a revolutionary snack born from a journey of health, taste, and passion. As health enthusiasts by choice, husband and wife founders, James Knight Paccheco, a renowned award-winning chef, and Maria Knight Paccheco, with a background in luxury hospitality and business consulting, embarked on a mission to create a snack that not only satisfies your taste buds but also nourishes your body.

Our journey began with a personal battle against breast cancer in 2022, where finding the right snack during aggressive treatment became a challenge. We realized that existing options fell short in both taste and nutrition. Thus, the idea of LUVV FITS was born. LUVV FITS Protein Bars are the culmination of our combined knowledge and expertise, crafted to deliver the perfect balance of taste and nutrition in every bite. With carefully selected ingredients and meticulous attention to detail, we've created a snack that's not only delicious but also safe for anyone to consume.

Join us and discover how our passion for health and culinary excellence has resulted in a snack that's not just a treat for your taste buds but also a boost for your well-being.